No matter how good a new product you made, it will be useless if it doesn’t reach the consumers. For that, you need to hold a product launching event.
Not only introducing new products, but the launching event also allows you to strengthen the brand message. To make the product launching event can run successfully, here are some tips you can apply.
1. Determine a Budget
Some of you might think that the more budget prepared, the more successful the product launching event will be. The reality is never absolute. However, the success of a product launching event is also determined by the ideas and details.
Therefore, in planning a product launching event, you must determine the budget to pay, then adjust it to the details of the event. Don’t spend money without having precise event details. It will lead to over budgeting and have an unfavorable impact on the financial condition of the business. If you don’t want something like that to happen, you can consult with Catalyst Events Sydney.
2. Think carefully about the concept of the event
Product launching events can take place in various forms, ranging from exhibitions, panel discussions, conferences, or Q&A sessions. Invite your team to discuss concepts you want to realize at the product launch event later. However, remember, make sure the idea is in line with your business’s values and image.
3. Invite guests in a different way
In designing a product launching event, one of the mistakes that many people often make is not listing the guest in advance. In fact, this is so important because it can help you arrange the concept of the right program. Remember to send invitations 50% more than the number of guests you expect to come. The reason is, there is a possibility some of the guests cannot attend your event.
Also, if you plan to invite the media to publish the launch of your business product, it is essential to remember that they will also receive many similar invitations. Therefore, send out impressive invitations, for example, in the form of postcards. It will make them interested in coming to your event.
4. Choose a place that suits the needs of the event
This is one of the reasons why compiling a list of guests from the start is so important. This way, you can find out the estimated number of guests who will come and adjust it to the right place or venue. Do not let guests feel cramped because the area you choose is too small. Conversely, a too broad place is also not recommended because it will give the impression that only a few guests come to your event.